Following a recent announcement about a business woman’s £80,000 investment, Kirsty Calvert is clicking with business further afield and investing even more money.
Middlesbrough-based events and entertainment company SK Click Events has set itself up to be a significant player in the UK’s multi-billion pound events industry.
But not content with that, owner Kirsty Calvert has recently returned from the largest trade show in the industry, the PhotoBooth International Expo held at South Point Casino and Resort in Vegas. She has also had two trade visits to an exotic location in the Caribbean, where the business will now be expanding.
The company specialises in unique photo experiences for corporate and private events. With its further investment of nearly £20,000, making the full investment well over £100,000, SK Click is the proud owner of innovative technology, with very limited availability from any other UK events specialists.
The new technology includes an innovative i-pad photo experience, SK Glam Cam, which offers great flexibility, brand opportunity and a wow factor to any event. It is also perfect to boost the social media for any event. Not only does it look sharp, its digital capabilities have no end, meaning it can work for a brand in a multitude of ways.
Another new product is the SK Xceptional, which can be paired beautifully with the SK Mosaic, to create a branded wall – a true wow factor at any event.
Speaking about their latest business trip Kirsty said, “The PhotoBooth conference in Vegas is the largest trade show for our industry. It was in its sixth year and was an impressive event over four days. As well as the opportunity to purchase, there were delegate events, exhibitions, presentation on improving your company, tutorials on digital capacity and the future performance of the industry products, and some exciting unveilings. I literally didn’t sleep for the whole time and had no idea what time of day it was.
It was a motivating experience and I am even more determined to drive the business forward now in the newest mirror booth technology. Our new products takes the offering well beyond a photo experience. They are all about digital interaction, creative communication and brand. They are also seriously cool looking and will blow your guests away!”
The company, which is already executing large-scale corporate events, brand activations as well as private functions thanks to their investment in the newest mirror photo booth technology, also aim to hit the international market.
Kirsty has visited a number of opportunities in the Caribbean, where the photo booth and photo technology business is about to boom. The sister company will provide to hotels in Aruba such as Marriott, Holiday Inn and Ritz Carlton, meaning it is prime to enjoy the success of the huge wedding market out there.
Kirsty explains the export opportunity further: “Weddings and events are a large part of the hotel industry in certain parts of the Caribbean, with many tourists choosing it as their bridal destination. It is the perfect market for our products, and the hotels we have initially spoken to are very keen. We will be having a delegate sales trip with the team from the UK in the coming months and aim to create a number of jobs out there, starting on the island of Aruba.”
Excited by the new products, Kirsty has also invested in a brand new website, skclick.co.uk to showcase its refreshed brand, which includes a new logo and fresh, bright colours that fit with both the corporate and the wedding audience.
Kirsty added, “It is an exciting time for SK Click. There are more products to be added this year, which will make our offering unique in the UK. We have invested in a major marketing campaign and are set to travel to exciting new places to both secure bookings and bring back technology that hasn’t been seen in the UK.”
With retro, beauty and mirror booths and an exciting SK mini ‘selfie’ kit which drives attendee engagement, SK Click Events is receiving bookings from far and wide at events, weddings; parties, corporate awards and the company is currently in talks to provide photography with a difference at a number of concerts and festivals.
With the events industry now valued at £39.1 billion and employing 530,000 people in 25,000 events businesses, SK Click Events intends to create at least five new jobs in order to meet demand. The expansion in to Aruba will create a further two jobs, and the opportunity to travel for a number of employees based in the UK.
The new products join four different types of mirror booths, along with outstanding technology that the SK 360, the SK mosaic and the SK Slider offer bringing the choice of products to nine. More information on these products and what they offer from mosaic walls, to the Matrix effect and full 360 degree imagery, is available at www.skclick.co.uk.